Most coaching adds something — a framework, a tool, a habit. The work I do removes things. Beliefs that aren't yours. Survival strategies that worked once and now run the show. The self-image you've outgrown but haven't put down.
The senior executives and entrepreneurs I work with don't come to fix a problem. They come because they've reached a level where the usual menu — productivity, communication, leadership frameworks — no longer moves the needle. They've done all that. They got real value from it. And they've outgrown it.
What they're after is harder to name. A different relationship with themselves. The capacity to see what they're carrying that isn't theirs. The next leap, in business and in everything else.
They come because they've started to see that the next level is internal. They just don't have a language for that yet.
My signature root method, refined over nine cohorts of senior leaders (formerly UFP).
The first thing we look at is what you believe about how long things take, what's possible, and who you have to be to get there. Most of those beliefs aren't yours. They're inherited — from family, school, early jobs, the room you walked into when you were twenty-five. They're shaping every decision you make.
The behaviours that helped you survive, succeed, and reach this level were strategies you needed at the time. Then something happened: the line blurred. They stopped being strategies you use and started being who you think you are. "I thrive on challenges." "I don't perform unless I'm under pressure." The work is to see them as choices again — and decide what stays.
If something in your life isn't moving, it's because some part of you is being paid to keep it where it is. Comfort, identity, the avoidance of risk, the protection of an old wound. We find what the pattern is paying you. Then you decide whether the price is worth it.
Senior leaders don't run out of hours. They run out of energy, attention, and presence. The work is to manage your state — not your calendar. Once your relationship with time changes, the calendar opens. Not because anything was added or removed, but because you stopped fighting it.
Presence isn't about retreats or apps. It's the ability to be in the room you're actually in — instead of the one in your head. The board meeting you're sitting in. The conversation with your child. The deal in front of you. We build it with small, deliberate practices that fit inside the day you already have.
Most work you've done so far has been additive — more tools, more habits, more frameworks. This work is different. You don't gain anything new. You stop running on what isn't yours. What's left is what was always there, no longer covered up.
I have been running my own business since the early 90s. I wanted to step up, and I needed a new perspective. There was a surprising amount of things that affected me — even how I talk to people now is different. Just pull the trigger and jump in. It's really wonderful.Joey Robert Parks Author & Art Director · USA
The entry door is narrow — executive-to-executive, on the inner work of leadership. Once we're in, the territory opens. The clients I work with consistently report changes far beyond the original brief.
Every root client and every 1:1 client gets a private mobile app — built for them, not from a template. Their insights, in their words, from their sessions.
After every session I distill what mattered most into a short personal deck — a punchline, the question that surfaced it, and a practice to carry it into the week. Cards stay. The deck grows over time.
The point is not to remember more. The point is to keep the work alive in the days between sessions, when most coaching disappears.
Confidential, ongoing 1:1 work. Sessions are deep, direct, and tailored to where you are. No script. No fixed curriculum. We work on whatever needs work — over three, six, or twelve months. Mostly online, occasionally in person.
A small group of senior leaders. One weekly call with me, live, for twelve weeks. We don't work through a curriculum — we work through what's actually running you, in real time, with the six principles as the structure underneath. The other people in the room are doing the same. That kind of room is rare.
A focused engagement for a specific moment — a career transition, a new role, a board decision, a turning point. Typically four to six sessions over a short period. Useful when something is in motion and needs immediate attention.
root is not a programme. There are no pre-recorded modules. No 50-person Zoom. No worksheets. No curriculum I'm marching you through.
A small group meets with me live every week for twelve weeks. We work on what's actually showing up in your life — the decision you're avoiding, the room you keep walking out of, the voice in your head that won't let up. The six principles are the structure underneath. Your real life is the material.
The rarest part: you're doing this alongside other senior people doing the same work. Not networking. Not peer feedback. Real seeing. It changes things in a way no individual coach can replicate.
I run two cohorts a year. Each one is small.
I accepted that stress was part and parcel of an ambitious lifestyle — two kids, my own business, home. That has suddenly reduced. I now hardly worry at all. It's been miraculous. Definitely, go for it.Nagaratna Hegde Auditor & Business Owner · UK
You actually see the benefits yourself, and others notice them too. I noticed a shift in energy. I learned to keep a high energy level consistently throughout the day. It's not that I'm delivering and feeling exhausted — this allows me to work harder on my goals.Benjamin Tay Marketing Executive & Life Coach · Singapore
I work with a small number of clients each year.
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