I've spent more than thirty years in leadership roles and three decades in serious internal practice. I'm a sitting CFO, former CEO, and board member. The two are connected. The senior executives I work with have started to see why.
I currently hold two CFO roles — one in a high-tech startup, one in an impact firm. I sit on boards. I am still in real deals, real boardrooms, real negotiations every week.
Before this, I was CEO of a high-tech business. Before that, a venture capital investor and an investment banker. I have worked in the UK, US, Luxembourg, Germany, France, and New Zealand. One of the businesses I led grew into a multi-billion global business with presence on every continent. Another failed spectacularly. Guess which one taught me the most.
What this matters for: I am not a coach who used to be in business. I am still in the room. The senior leaders I work with do not need to translate their world into language I can understand. We share it.
For three decades — since I was a teenager in Armenia — I have been studying and practising mind-body disciplines. Martial arts. Yoga. Buddhism. Vedic teachings. Mindfulness. Psychology. Su Jok. Mindful eating, daily, for years.
I did not start coaching after reading a book or completing a course. I started after the practice had worked on me. After the transformation was real. After I had read the books, taken the courses, sat with the teachers, made my mistakes, and seen the results in my own life over many years.
This is what I bring into the room. Not theory. Lived practice.
Most coaching for senior leaders falls into one of two camps. There are the operator-coaches — former executives who teach what worked for them. They have credibility but no inner depth. Then there are the wellness coaches — meditators, mindfulness teachers, transformation guides. They have inner depth but no operator credibility, and the audience can tell.
The synthesis matters because the work itself is a synthesis. The board meeting on Monday and the meditation on Tuesday morning are the same person doing the same work in two registers. I teach what I am still using. I am still using what I teach.
Two active CFO roles — one in tech, one in impact. A coaching practice with clients on three continents. Two teen kids. Constant travel across time zones. People ask how I have the time. I don't have the time. I stopped fighting time. I'm where time comes from — I literally create it. So can you.
In a few weeks I already felt different — in a way fuller.
Respect. Professionalism. Intelligence. Knowledgeable. Kind. Those are the first words that come to mind when I think about Ashot. Thanks to his amazing listening ability, he very quickly identified my needs and went beyond when developing my coaching program.
Anouck B. · C-Level Executive, Switzerland
I work with a small number of clients each year.
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